Privacy Policy

Effective Date: July 2, 2025

At New Life Auctions, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your personal information.

Information We Collect

We may collect personal information when you:

• Register to bid through our auction platform

• Contact us by phone, email, or our website

• Request information about our auction or estate liquidation services

• Schedule a consultation

• Subscribe to marketing emails or newsletters

Information we may collect includes:

• Name

• Email address

• Phone number

• Mailing address

• Billing information

• Auction registration information

• Payment information (processed securely through our payment providers)

• Communications you send to us

We may also automatically collect technical information such as:

• IP address

• Browser type

• Device information

• Pages visited

• Date and time of your visit

• Website usage information through cookies and analytics tools

How We Use Your Information

We use your information to:

• Register bidders for online auctions

• Process auction purchases and payments

• Communicate regarding auctions, invoices, pickups, and settlements

• Respond to inquiries

• Provide estate auction and liquidation services

• Improve our website and customer experience

• Send auction announcements, newsletters, and promotional emails (if you opt in)

• Meet legal and accounting requirements

Online Auction Platform

Our online auctions are conducted through the HiBid platform. When you register to bid, certain information may also be collected and processed according to HiBid's privacy policies and terms of service.

Cookies and Analytics

Our website may use cookies and similar technologies to:

• Improve website performance

• Remember user preferences

• Analyze website traffic

• Enhance your browsing experience

You may disable cookies through your browser settings, although some features of the website may not function properly.

Third-Party Services

We work with trusted third-party providers to operate our business, including services for:

• Website hosting

• Online auction software

• Payment processing

• Email marketing

• Website analytics

• Customer communications

These providers receive only the information necessary to perform their services and are expected to protect your information appropriately.

Information Sharing

We do not sell, rent, or trade your personal information.

We may share information only when necessary to:

• Complete auction transactions

• Comply with applicable laws or legal requests

• Protect our legal rights

• Prevent fraud or unauthorized activity

Data Security

We use commercially reasonable safeguards to protect your personal information from unauthorized access, disclosure, or misuse. While no method of electronic transmission or storage is completely secure, we work to protect the information entrusted to us.

Email Communications

If you subscribe to our email list, we may send:

• Upcoming auction announcements

• Estate auction opportunities

• Company news

• Special promotions

You may unsubscribe at any time by clicking the unsubscribe link included in our emails.

Children's Privacy

Our website and auction services are intended for adults. We do not knowingly collect personal information from children under the age of 13.

Your Rights

You may contact us to:

• Request access to your personal information

• Request corrections to inaccurate information

• Request deletion of your personal information where permitted by law

• Ask questions about how your information is used

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised effective date.

Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact us:

New Life Auctions
New Castle, Indiana

Phone: (765) 558-6500

Email: info@newlife-auctions.com